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Tuesday, June 18, 2013

Effective Internal Communication: The Glue that Binds Organization

Internal communication within an organization mainly comprises of official and unofficial communication. Official communication refers to the transfer of information pertaining to operations, policies and any business or company related news while unofficial communication includes exchange of ideas, opinions and expression which aids in development of personal relationships.

Though unofficial communication does not have a direct impact on business, it may spread a sense of commitment or even dissatisfaction among employees. Especially when unofficial communication is triggered through the official communication (policy or notification) which has not found acceptance among the majority of employees, it can create unnecessary friction. For instance, a company policy which is biased in favor of some employees can transmit a wave of annoyance through unofficial communication through a large section of employees.
This makes it very important for the management and HR department to promote effective internal communication within the organization to maintain harmony in the organization.  
  
Aspects of effective internal communication:

·        The work force should get timely information regarding their targets and turn-around-time.
·        Employees should be made aware of all policies related to their rights and responsibilities.
·        Employees should know what is expected from them at work.
·        Help people with feedback and suggestions regarding their performance.
·        Help your work-force with new ideas and requisite training when needed.
·        Make sure they are aware of your concerns as a company for their family and life.
·        All your policies should be transparent and should not reflect favoritism or biased approach to any individual

Benefits of Effective Internal Communication

Improves Productivity – The seamless flow of information through effective internal communication improves productivity of employees. It also helps an organization to respond promptly and efficiently to emergencies and other situations when it requires a quick action plan.

Makes Problem Solving Easier – The effective internal communication makes problem-solving easier as it provides everyone with a platform to share their ideas and opinions. Internal communication also promotes an atmosphere of openness within the organization where everybody has the right to voice his opinion hence resolving internal conflicts and misunderstandings.

Develops a Sense of Ownership – When everybody is aware of his responsibilities, sense of ownership comes naturally. Sense of ownership among employees decreases the need of supervision and follow-up which in turn enhances both productivity and quality.
To know more about the importance of internal communication within organization you can go for corporate executive coaching at a renowned CEO peer group including the Brain Trust, which “is a group of CEO’s who are committed to each other’s outrageous level of success”. CEO groups help you with requisite guidance pertaining to different segments of business ranging from managing funds to exit planning.  Being a member of a reputed CEO club or CEO association will help you get deep insights on managing communication strategies and deriving the best results from them.

1 comment:

  1. Communication is a vital part of a business. Communication is also important as having an income insurance.

    ReplyDelete