Internal communication within an
organization mainly comprises of official and unofficial communication.
Official communication refers to the transfer of information pertaining to
operations, policies and any business or company related news while unofficial
communication includes exchange of ideas, opinions and expression which aids in
development of personal relationships.
Though unofficial communication
does not have a direct impact on business, it may spread a sense of commitment
or even dissatisfaction among employees. Especially when unofficial
communication is triggered through the official communication (policy or
notification) which has not found acceptance among the majority of employees,
it can create unnecessary friction. For instance, a company policy which is
biased in favor of some employees can transmit a wave of annoyance through
unofficial communication through a large section of employees.
This makes it very important for
the management and HR department to promote effective internal communication
within the organization to maintain harmony in the organization.
Aspects of effective internal communication:
·
The work
force should get timely information regarding their targets and
turn-around-time.
·
Employees
should be made aware of all policies related to their rights and responsibilities.
·
Employees
should know what is expected from them at work.
·
Help people
with feedback and suggestions regarding their performance.
·
Help your
work-force with new ideas and requisite training when needed.
·
Make sure
they are aware of your concerns as a company for their family and life.
·
All your
policies should be transparent and should not reflect favoritism or biased
approach to any individual
Benefits of Effective Internal Communication
Improves Productivity – The seamless flow of information through
effective internal communication improves productivity of employees. It also
helps an organization to respond promptly and efficiently to emergencies and
other situations when it requires a quick action plan.
Makes Problem Solving Easier – The effective internal communication makes
problem-solving easier as it provides everyone with a platform to share their
ideas and opinions. Internal communication also promotes an atmosphere of openness
within the organization where everybody has the right to voice his opinion
hence resolving internal conflicts and misunderstandings.
Develops a Sense of Ownership – When everybody is aware of his
responsibilities, sense of ownership comes naturally. Sense of ownership among
employees decreases the need of supervision and follow-up which in turn
enhances both productivity and quality.
To know more about the importance
of internal communication within organization you can go for corporate executive coaching at a renowned CEO peer group including the Brain Trust,
which “is a group of CEO’s who are committed to each other’s
outrageous level of success”. CEO groups
help you with requisite guidance pertaining to different segments of business
ranging from managing funds to exit planning.
Being a member of a reputed CEO club or CEO association will help you
get deep insights on managing communication strategies and deriving the best
results from them.
