It is in
continuation of my previous blog “Picking the Perfect PR Agency”. Here are some more tips to be considered
while asking for the services of a creative agency.
Request a proposal
You can ask the
different advertising agencies for a proposal, action or PR plan, for your
project. It can give you an idea about the strength and reach of the agency.
You can demand credentials such as sample press releases and case studies to
have a feel of the style of writing and promotional strategies.
Team Strength
It is very
essential to access the expertise and strength of a complete PR and creative
team, which will be showcasing and promoting your products to the potential
customers. In a team, usually senior consultants are responsible for doing
pitches and presentations. These are the mid level managers who take care of
your account. So make sure, you have a seamless communication with the
professionals involved in your project.
Bang
for the Buck
As an
entrepreneur, you should know exactly what benefits or returns you should be
anticipating in lieu of the money you are pumping into an ad campaign or marketing
project. Be very sure of your budget before hiring a branding agency. It may
happen that your PR consulting company charges some unnecessary fees while
handling your branding exercise.
The PR agency,
apart from narrating your story to the press, also designs, writes, and
positions your brand image to woo your target audience. It is also responsible
for handling crises and building your reputation. Keep a track on the events
during the course of your marketing and brand building campaign and make sure
it is worth your every penny spent.
CEO Peer Groups
Experience is the greatest learning.
Benefit from the
experiences of industry leaders at a corporate executive coaching and get some
smart guidance on how to pick the perfect PR agency out of the scores of PR
companies around. AT a CEO peer group or CEO club, you can also come to know
the contacts of some good advertising agencies that have proved their worth in
projects they have handled.
