Wondering what 140 characters of text can do for your business? If used smartly, Twitter can be a very powerful tool for marketing your business and enhancing your online presence. A business profile on Twitter with regular, informative tweets is a great way of keeping in touch with people who would like to know more about your products or services.
Twitter is easy-to-use micro-blogging site which helps everyone from business owners and CEOs to companies and marketing personnel to keep themselves connected with their target audience with short, insightful posts.
Here are some top benefits of using Twitter:
- The popularity of Twitter has ensured that a major part of your target audience is on this social networking website, sharing and discussing ideas, products, services, experiences and opinions. Once you start posting on your products and services or offerings with catchy tweets, you may start attracting interested followers. You can thus keep your followers updated on your business offerings, plans and products.
- Follow people who are tweeting on topics and issues that concern your business. Retweeting these posts, posting responses and offering solutions help increase visibility of your profile and business. You can even send direct messages to followers who are interested in your business offerings.
- Your competitors too are on Twitter. Follow them, go through their tweets and you may get some good ideas about how to respond to customer queries, announce business expansion plans, launch new products and interact with the target audience. Being on Twitter is an easy way of monitoring your competition.
- Twitter is also SEO-friendly. By posting a tweet along with a URL, you can redirect the traffic to the targeted landing page. And if you have your company's blog, you can advertise the blog posts on Twitter.
- You can use Twitter on your mobile device as well.
- You can use Twitter for recruitment purpose too. Tweet about the job requirement and you may soon receive responses from potential candidates.
Twitter is easy and very convenient to use. Best part is you can market your brand or business openly. Twitter allows you to keep your products, services, brand and business out there for everybody to see.
Twitter is of course, like any other social networking site where you can reach out to many people at once through the virtual media and keep yourself informed about the latest developments in your industry. But when it comes to knowing more about managing your business effectively, a face-to-face interaction with your peers or fellow business owners is always a preferred option.
Seek the company of experienced entrepreneurs through CEO clubs and CEO associations or join a reliable CEO peer group in your city. Attending an executive business coaching session is also a good way of getting hand-on knowledge about how to manage your business better.
