In my last blog post, I had talked about why you must consider using Facebook for promoting your small business. In this blog I will be discussing about how you can use Facebook to the maximum advantage for your business.
Create a profile and a Fan Page
Facebook is free. You can create your profile and in the 'About Me' section you can mention about what your business is all about. Do include your photo in the profile as it lends credibility and the people looking for you can find you easily.
A profile on Facebook is basically ideal for personal use. However, a regular Facebook profile page would not work for a business. You are allowed to make only one account and use your real name for creating the profile. For business purposes, you must create a Fan page. A Fan Page can be created for a business, celebrity, event, some products, books, movies or anything. You can customize the Fan page by providing details about your business and put the logo of your company or a photo of your brand in the profile picture. When you write about your business, use crispy language to attract people and hold their attention and provide them with all the latest updates about your products, services, special offers, discount schemes and so on.
Build an online community
Unlike a profile page, you do not send friend requests here. But you can always invite your friends or customers to ‘like’ your page. You can post about the new events related to your business such as launch of a new product or opening of a new branch and share useful tips or relevant news items with your customers.
If you have written a new blog post or have updated your website, you can post the urls on your Fan page with a catchy wall post.
You can also participate in the discussion boards, create questions for making your page more interactive, upload videos and photos and add your company’s YouTube channel. All these interactive features allow you to build a strong online community and stay in touch with your existing and potential customers.
Be active on different groups
Apart from your own Fan page, you should also search for other groups which are relevant to your business and industry and join them. For instance, if you own an apparel shop, you can join various groups related to the textile industry. Once you join the group, you can take part in the discussion forums and share interesting tips and ideas.
Facebook is just one of the ways for marketing your business. In order to create a strong niche for yourself in market and establish a strong brand, you need to make efforts consistently and have patience. After all, a strong online presence is not built in a day. You have to work towards it. You can also be a part of interactive CEO Club or executive business coaching sessions where CEOs, presidents and senior executive meet once per month for a half day. In CEO Conference you can learn new ways and strategies to take your business to a higher level by discussing new strategies for utilizing social media optimally.
No comments:
Post a Comment