You must be having your personal profile on Facebook. But if you are looking to promote your small business on the web, the Facebook Business Page can prove to be a very effective platform.
Today, Facebook is the biggest social networking site with billions of users all over the world. Facebook is a sort of a big platform for business owners to advertise about their business. If used properly, Facebook can be a boon for reaching your target audience and boosting visibility for your small business.
Facebook is appealing
Facebook is very user-friendly. It is easy to use and appeals to all age groups of people. It is not complex like other software applications. Instead, Facebook offers quite an informal and casual approach to interact with your friends and customers and attract new potential customers.
Management is in your hands
Facebook gives you the freedom to manage your business page on your own. The entire control over the page, its content, images, and applications rests in your hand. You can control what you post and display or hide comments from customers. Besides you can post photos of the new products you are going to launch.
Instant feedback
The best part of Facebook is the instant feedback you receive from people. If you have launched a new product or a service, you can directly ask your fans on your Facebook Business page about their response or start a discussion or a contest, or announce a free offer.
If your customers are satisfied with your products, they would happily offer positive response and share your posts further with their friends. The interactive nature of Facebook helps you to get some vital insights into customer behavior, their needs and their response towards your product.
These insights help you to work towards improving the quality of products by using the suggestions or recommendations offered by your customers. You can also ask members in your CEO Club or CEO Association for suggestions to improve the quality of your products and market it well on Facebook.
Search Engine Optimization
Facebook is extremely beneficial in terms of search engine marketing and optimization. You can post back links to your website as well as link your Facebook page from your site. If promoted well, your Facebook business page can appear in Google searches for relevant keywords. In short having a business page on Facebook extends your presence on the World Wide Web.
In order to stay ahead in competition these days, you have to stay updated and use Facebook for advertizing your business and your products and services. You can take the help of CEO peer groups or CEO Clubs where members from non-competing industries can give you some good ideas on how they have used Facebook for boosting their sales, enhancing their brand visibility and promoting their business.
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